Real Stores.
Real Revenue Recovered.
Not case study summaries. Full diagnostic breakdowns — the problems, the thinking, the systems built, and the business impact measured in euros, not impressions.
Rebuilding Revenue Attribution Accuracy by +18%: The Attribution System That Was Costing €18k/Month
Client-side pixels were missing 28–35% of actual conversions due to Apple ITP and ad blockers. €18,000/month in ad budget was flowing to underperforming channels because the data couldn't see which campaigns were actually driving revenue. The entire tracking infrastructure was rebuilt server-side.
1.1% to 2.6% Conversion Rate in 60 Days: Diagnosing and Fixing a Leaking E-commerce Funnel
Traffic was healthy. ROAS looked acceptable. But a 1.1% conversion rate meant the store was operating at less than a third of what behaviorally-identical stores in the same vertical were achieving. The problem wasn't the ads — it was four simultaneous friction points in the funnel that were blocking the path to purchase. Each was diagnosed with behavioral data and fixed systematically.
AI Chatbot Cuts Support Tickets by 28% and Recovers Abandoned Carts 24/7 While the Team Sleeps
65% of all support tickets were WISMO queries that a machine could answer in 10 seconds. The team was answering them manually at 4 minutes each — spending 41% of one agent's working week on a problem that had a fully automated solution. Meanwhile, abandoned cart recovery was manual, 4 hours delayed, and recovering 4% of a €180k/month opportunity. Both were replaced with AI systems.
The Lead Recovery Machine: Recovering Lost Revenue from Leads Written Off as Cold
420 leads per month. 35–50% going cold within 72 hours. The assumption: low-quality leads. The reality: high-intent buyers going to competitors who responded within minutes while this business's average first-contact time was 18 hours. An automated system was built that responds in under 2 minutes, 24/7, with a personalised message — and reactivated 12 months of cold lead history to recover €60k in a single campaign.