Content
Pillars
Blog & Insights
Thoughts on data analysis, conversion psychology, and the future of customer acquisition.
The Analytics Engine
- Why Server-Side GTM is mandatory now
- Setting up GA4 for E-commerce
- Finding hidden drop-offs in BigQuery
Conversion Psychology
- How to use Microsoft Clarity to find UX bottlenecks
- Why "pretty" landing pages fail
- Writing copy that triggers buying decisions
The Future of Acquisition
- How AI video generation is lowering ad costs
- Using sentiment analysis to guide ad copy
- Structuring ad campaigns for maximum ROI